Every business has critical success factors. These are the things that you simply must get right in order for the business to perform as desired.

KPI’s usually measure the inputs and processes that drive the desired outputs, giving the business owner advance notice of business and critical success factors performance.

KPI’s change over time – in the early start up business phase the critical success factors usually relate to revenue generation and KPIs will measure lead generation and prospect conversion activities as well as other activities. As the business matures production efficiencies become more important so KPI’s are designed to monitor those.